PRESS RELEASE |
Media contacts: Raj Chaphalkar |
For Immediate Release:
The Schubert Club Introduces New Brand Identity
New graphic elements reflect historic, accessible character of The Schubert Club
ST. PAUL, MINN. (Sept. 15, 2010) – Minnesota music lovers will now see a new face for The Schubert Club, the 125-year-old music organization announced today. The brand redesign was unveiled at a press conference in The Schubert Club Museum in downtown St. Paul’s Landmark Center.
The organization’s new brand identity includes a logo, color palette, typography and fonts, imagery and photography, and simplified messaging.
Images of the new brand are available for download at www.schubert.org/pressdownloads.
“We are very proud of the new look of The Schubert Club. The beautiful design is an extension of the same excellence we present in our concert, museum and education programs,” said Kathleen van Bergen, artistic and executive director, The Schubert Club. “The new graphic standards will better allow us to share the finest musical arts with audiences in Minnesota.”
The new brand identity also includes a new program magazine called “An die Musik,” the title of which translates as “To Music.”
The brand is intended to highlight the following attributes of The Schubert Club:
World Class - the highest quality international, national and regional artists, both vocal and instrumental.
Historic - the organization offers a rich history of sharing the finest musical arts for nearly 130 years.
Accessible - the offerings of the organization are available to a broad range of people and not exclusive to a select few or narrow demographic.
Intimate - the performance experiences are intimate so audiences can connect with the performers.
Musical - the brand is focused on the experience of music.
Relevant - the organization, its mission and offerings are as relevant and fresh today as they were over a hundred years ago.
The Schubert Club’s new brand identity was designed by the Creative Group at Padilla Speer Beardsley, an integrated marketing, communications and design firm based in Minneapolis.
About The Schubert Club
The Schubert Club is an internationally renowned performing arts organization dedicated to expanding the enjoyment of music through world-class recitals, premier educational programs and rare collections of musical treasures.
Founded in 1882, The Schubert Club maintains a highly regarded national and international reputation among leading classical music performers. Its Maud Moon Weyerhaeuser International Artists Series has brought Jascha Heifetz, Arthur Rubinstein, Cecilia Bartoli, Isaac Stern, Beverly Sills and Yo-Yo Ma, among many others, to the Twin Cities to perform in recital for sold-out audiences.
The Schubert Club’s programs include the Early Music Series, the Hill House Parlor Concerts, the Courtroom Concert Series, The Schubert Club Museum, and various educational outreach and scholarship programs.
The Schubert Club is a member of the Arts Partnership, programming a vibrant future for the performing arts in downtown St. Paul together with The Ordway Center for the Performing Arts, the Minnesota Opera and The Saint Paul Chamber Orchestra.
The organization’s Web site is www.schubert.org.